Why your course needs its own landing page
A landing page is a single page with one job: to explain your course and get the right people to sign up. Even if your course platform has its own sales page, a dedicated landing page gives you full control over how you present your course — and a clean link to share in pins, emails, and social profiles.
This guide uses Framer, a no-code website builder. Framer has a free plan that publishes your site on a free Framer domain; to use your own domain name, you need a paid plan (as of October 2026). Check Framer's pricing page for current prices.
The 7 sections every course landing page needs
Before you open Framer, write the text for these sections in a document:
- Headline — the result your student gets, in one sentence. ("Record your first online course at home in 7 days.")
- Who it is for — and who it is not for.
- What they will learn — 3–5 concrete outcomes.
- Curriculum — modules or lessons, briefly.
- About you — why you are a good person to teach this.
- FAQ — price, time needed, refunds, access.
- Call to action — one clear button: "Enroll now" or "Join the waitlist."
Writing first makes the design step much faster.
Step 1: Start from a template
Framer's template marketplace has both free and paid templates. Pick one with a simple, single-page layout — a template made for a product or startup launch often works well for a course.
Do not worry about finding the "perfect" template. You will change the text, images, and colors anyway.
Step 2: Replace the content section by section
Go through the template from top to bottom and paste in your text from the document. Remove any sections you do not need — a shorter page is usually better than a padded one.
Tips:
- Keep paragraphs short; most visitors will be on a phone.
- Use one accent color for buttons so the call to action stands out.
- Add a real photo of yourself in the "About" section if you are comfortable with it.
Step 3: Connect your sign-up button
Your landing page does not need to handle payments. Link the main button to where the next step happens:
- your course's checkout page on your course platform (for example, Thinkific or Systeme.io), or
- an email sign-up form (for example, in Kit) if you are building a waitlist before launch.
Step 4: Publish and test on mobile
Publish the page. On the free plan, it goes live on a free Framer domain; you can connect your own domain later on a paid plan. Then open it on your phone and check that:
- the headline is readable without zooming,
- the button is easy to tap,
- every link goes to the right place.
Then share the link — in your email signature, social profiles, and blog posts.
Common mistakes to avoid
- Designing before writing. Text first, design second.
- Too many buttons. One page, one goal, one main button.
- Hiding the price. If the course is for sale, say how much it costs (or that pricing will be announced to the waitlist).